I know photoshop. Why do I need to hire a graphic designer?
- Good designers have relevant experience that will make your branding look professional.
- A good designer will be able to work in the correct programs to make sure you have the types of files you need.
- Having a designer do it right the first time means you will save money in the long run. A complete set of the files you need in the correct formats means you will save time and money later should you need to make any changes.
I can’t tell you how many times I’ve had a new client hire me to fix something their last designer did wrong. Some common mistakes are saving a logo in a raster instead of vector format. It’s extremely important to have an editable vector file of your logo so that you can make changes and increase the size without losing quality.
When you do it yourself or hire someone who is not a professional, you run the risk of having to spend the same amount of money again to have it done right.
See my next post on How to Hire a Designer for more information.