Why do I need a designer?

I know photoshop.  Why do I need to hire a graphic designer?

  1. Good designers have relevant experience that will make your branding look professional.
  2. A good designer will be able to work in the correct programs to make sure you have the types of files you need.
  3. Having a designer do it right the first time means you will save money in the long run. A complete set of the files you need in the correct formats means you will save time and money later should you need to make any changes.

I can’t tell you how many times I’ve had a new client hire me to fix something their last designer did wrong.  Some common mistakes are saving a logo in a raster instead of vector format.  It’s extremely important to have an editable vector file of your logo so that you can make changes and increase the size without losing quality.

When you do it yourself or hire someone who is not a professional, you run the risk of having to spend the same amount of money again to have it done right.

See my next post on How to Hire a Designer for more information.

How it Works: Raster vs. Vector Formats

What is a raster or rasterized graphic?

A rasterized graphic is an image made up of pixels (little squares).  All of the squares are a set size and in a set place in the image, so If you make it larger it will be pixelated and not look good.

When would I need a rasterized graphic?

You would use a raster graphic when you need a smaller file size.  You generally would not get a raster graphic only from a designer.  You should get mostly vectorized graphics.

What is a vector or vectorized graphic?

A vectorized graphic is created with paths or vectors, therefore, the image can be as large or as small as you need it and still look good.

When would I need a vector graphic?

You would use vector graphics for your logo, business cards, and anything else that you might want to use again in the future.  A good designer would normally give you a .png (preview file & raster), a PDF for printing, and either an illustrator (AI) or photoshop (PSD) document so that you can make changes in the future (all vectorized, with the exception of photoshop).

A quick note about photoshop:  While shapes, paths & fonts are scalable in photoshop, anything done with the brush tool will not be.

Common raster formats: 

  • TIFF
  • GIF
  • BMP
  • PNG

Common vector formats:

  • PDF
  • AI
  • EPS
  • CDR
  • SVG
  • PPT

Raster Vs. Vector Infographic